New online store in Japan

Liverpool FC uncovered new online store in Japan

To enable its supporters to purchase official LFC goodies, Liverpool FC revealed its first ever online store, club-related, in Japan.

This offer is being launched in collaboration with KAMO, which started as a small football store in Osaka in 1968, KAMO has been serving Japanese and global football fans for over 50 years.

Being Liverpool FC’ market partner will facilitate fans’ access to the entire replicas as well as authentic Liverpool FC products, clothing and fashion accessories.

Senior vice president of merchandising at LFC,Mike Cox, stated that:

We are delighted to be able to offer the Reds in Japan the opportunity to feel closer to Anfield through our new official online store.
I could see for myself how passionate our fan base is and as one of the main shopping destinations in
the world, this is an exciting opportunity for the club to connect with supporters of the region.

Ken Kamo, President of KAMO Trading Co. Ltd, claimed that:

KAMO is proud to partner with Liverpool FC to bring its official online retail store concept to Japan.
Being a key player in the football and sports industry, we know that this store has been waiting for Liverpool FC fans for a long time here, so we look forward to working together to bring supporters closer to the club they love.

Fans in the region can access the full range of Liverpool FC by visiting


Also today, Reds’ players showed support for Black Lives Matter

The entire Liverpool team knelt in the Anfield Centre Circle before a training session on Monday ina powerful demonstration of support to the Black Lives Matter movement.

After George Floyd’s death in the United States and the global reaction that followed, the Reds

wanted to prove solidarity.

This move was beautifully instigated by the team members who, then, used their own social media accounts to publish the image with the caption: Union is strength. #Blacklivesmatter”.

LFC Released the following video :


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